If you have decided to get into MLM
business, then the first step is to identify the right MLM Company for you. It
is a very crucial step, as wrong selection can end up into huge losses and
failure.
One needs to be cynical and analytical while
selecting the right business and the decision should be based strictly on the
facts and not on emotion.
There are many businesses claiming that they
are network marketing companies, but many of them are fraud. Some may be well
intentioned but not having a good record and some have hyped up information for
their business. Hence, it is very critical to not just get lured away by the
fraudsters and all the hype. It is necessary to do certain background checks &
research before selecting the MLM Company as you want to get into it for long
term which can generate income for you.
Firstly, the most important thing to find
out is that whether the MLM is legal in the country in which you wish to do
business?
Company & Management Team:
Find out whether it is a ground-floor
opportunity or a startup as the statistics say that 90% of the startup
companies fail within 2 years of their starting and leaving the distributors in
lurch. Do not get fooled by ground-floor opportunity as your main aim of
joining the mlm company will be to earn the residual income, and to get that
residual income, company has to around for a long time, isn’t it? So the
experts says that do not join the company which is in the business less than 3
years. Most preferable companies are which have good reputation and are
both online and offline. As you can get considerable information including
their financial status.
It is important to find who the management
team is. After finding out that, search their track records, if it is solid,
then there are chances that the company may be highly successful in the
business and not just close down one fine day. The solid track record of
the management will ensure that they will be implementing the right methods and
strategies to do the business. They will do the business with ethics and
will not follow the negative tactics to take the company on the top. Their
experience will be reflected by avoiding the mistakes and build a successful
business. In addition to that they will exhibit the dignified leadership and be
mentors giving necessary training to the new members and develop a solid
foundation. They will not make the distributors feel that they on themselves.
Products:
In MLM, unique products or the
products of the niche market does excellent sales. As it has less
competition and high demand. The decision varies from person to person as to
which products can go well. There are physical products as well as the digital
products also like blogging platform and online marketing tools. In physical
product, some believe consumable items like cosmetics and health products which
are required month to month, will bring in the money while some believe that
some unique high range products like water filter may do well as they bring in
more money in one sale. But the underlying fact is that irrespective of the
product type, the characteristics of the product should be unique offering
something new and extra than the regular products available in the market and
stores.
It is crucial to know that whether product
is manufactured by company itself. It is important to know because if the
products are from third party, then that company also has to make profit and
hence it will be difficult to price the product competitively. It may also
happen, in future some other company gets hold of the same product. The
innovation which can be brought about in the product gets totally dependent on
the company which is manufacturing it.
After deciding on the product, believe in
it. If you are not convinced about the product, how can sell it? Ask the
question – will you be using the product? If yes, then which qualities you find
good and which ones you find that you can improve on or the qualities are all
hyped up? Is the product USP justifiable?
Positioning:
Is the product a “Brand”? Does the company
follow the current trends and technology? Find out the target market
segment of the product. Also find out whether company is focussed only for
local and domestic market or even for the international market. If it is
aiming international market then does it have capability to do business
worldwide?
Companies’ Compensation Plan:
This the most important factor to know as
it will define how you will be paid, promoted and create your downline.
There are various types of compensation
plans. Some are complex in nature while some are easy to understand and follow.
Important is to know that whether it is the right plan for the product? Is
it the right plan as per the age of the company? And important thing is how
much opportunity is it generating for you to earn?
It is important to know how may many
members can you sponsor? How much percentage will you be getting through each
sponsorship? Is the plan beneficial for the company or is it balancing?
The
answers to the above questions should be analysed critically by you before
deciding the selection. As your selection will highly impact our success. If You are in MLM Business then go here.
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