Videos are faster and better way to promote
your business in recent times. Attention time of people are reducing day by day
due to increasing technology, which is fast replacing the reading material with
better and better visual technologies.
Irrespective of any business, video marketing should be a major part in
the marketing strategies for your organisation. Take an examples, kids
educational videos and eBooks. Kids are more inclined towards learning through
audio visuals rather than reading, unless they possess inherent interest. But
majority, with the advent of smartphones and tablets, it is easier for them to
access a video rather than open and search a website for some reading material.
Why will I read when I get the same information in a more digestible method? Even
the corporate employees, who wish to gain further knowledge regarding their
work or pursuing a course which may enhance their skills and prospects for the
better job, also search educational videos and learn through them.
Videos are pictorial representation of your
message. They are not just alphabets. They have music in them which soothing to
brain along with learning or gaining some insights. So, most of corporates,
want to unleash this power of videos and promote their business through videos.
Videos are easy to access. Go to YouTube,
type in your search words and you will get one big list of videos related to
your search. It is free, people generally does not have to pay for it.
Since MLM business involves network and promotion of niche products which are not available on the shelf of
supermarkets, videos can be extremely useful.
They help promote products
They help promote your business
Generate leads
Drives Traffic
In real terms video is an interesting way
of communication. If it is with real person, they are helpful in relating with
the prospects and establishes a connection with you. Prospects feel they have
got the personalised information from your business. This feeling is a must for
MLM business.
Grabs your Attention: Videos should instantly interests the user with the information as
to how they are going to be benefitted by watching this video. If it fails to
interest the users with benefits, users are going to stop watching it. Hence to
the point information which is valuable should be provided in the videos.
Channel to make an Impressive
Introduction: Impress the viewers by short
introduction in the form of animation and music. A creatively created animation
interests all the age group and is very powerful in convincing even the
difficult points in easy way. Add some soothing music, as it is appealing when
watching a video.
Convincing though Short: Videos may hardly take couple of minutes to convince the viewers.
This is strongest and most favourable aspect.
For a convincing video, write an impressive
content in its script. The flow of the script in general is:
Introduction of your business and
business website
Short overview
Business issues
Possible Solutions
Solutions you provide through your
products
Finally where they can connect with
you and get more information
Your business videos should not be too loud
making heavy sales pitch. It should have a smooth flow and subtle way of
promoting. It also should not be too flashy, as it looks immature. In short,
videos must be made depending on the type of business and the industry.
From the mashable website: “according to
a report from Vidyard, more than 70% of marketers say that video produces
conversions better than any other type of content. Additionally, an Animoto
survey last year showed that 73% of U.S. adults are more likely to make a
purchase after watching an online video explaining a product or service.”
It is also a cheaper way to promote
products as there are many free tools available to create a video. Even videos
prepared by your personal cameras can work wonders. But apart from that, if you
want to use animation, there are many free animation tools available to create
fantastic animations.
Nowadays,
small business as well as an enterprise are leveraging the power of videos
depending on their finances. Videos can be elaborate as well can be made out of
a single room of your apartment. But basic fundamental moto is to be more
convincing in marketing the products. They have proved to be effective and
successful into transforming into conversions. 
No comments:
Post a Comment