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Should SMS Marketing, Be Your Medium For Business Prosperity?

While the idea of starting an MLM business strikes you, the first question that arises is, how to build up a network marketing business? Once you have spread a word amongst your closest group, you want to spread your wings across and for that you need good marketing strategy. You get hold of various social media platforms, newspaper ads, online marketing, etc. to promote your MLM business. Amidst this, many business tycoons forget a very old yet effective marketing strategy and that is none other than an SMS or in a more technical language – SMS marketing. SMS marketing is one of the best mediums to have a two way conversation using a mobile phone because it is owned by each and every person.

The best is when you send an SMS, a receiver definitely scans it at least once. This helps in establishing communication. Additionally, you don’t have to spend a lot of time in composing an SMS. In email, you have to write, design and follow a template, but in SMS it’s otherwise. You have a word limit in SMS, so it has a very ‘on-the-spot’ approach and thus not boring your prospect. They also act as a reminder because every person carries a mobile and when you drop a message to him, he cannot avoid it thus remembering the event.

Not only this, but SMS is extremely cost effective because you don’t need to design them, nor you have to choose a template, as it's done in a jiffy. Unlike in an email, you have to sit down, think and have to write everything in a descriptive form. SMS can be done on-the-go! For SMS marketing, you can just buy a cost friendly SMS pack and can shoot SMS to people. If not that, you can also tie up with your service providers who can suggest some really easy on the pocket packages.

Apart from all this, as I have mentioned above that your emails can be left unread, but not your SMS, thus increasing conversion rates. They are short and precise and so your prospects immediately get an idea what it is all about! Plus, its affordability plays a vital role in the ladder of success. You can mention your website link which can be easily opened. Not only this, but you never know you might also get a reply from the receiver too, which is a definitely a good sign of communication. Above all, SMS is a green form of advertising, wherein no paper is wasted!

SMS is still an underrated and unexplored medium because people misuse it. However, I am sure in near future it is definitely going to gain abundant momentum!